Chris

GoHighLevel (GHL) Specialist CRM, AI Automation & Workflow Systems

I help business owners set up, build, and manage their GoHighLevel systems — organizing the CRM, improving automations, and making sure leads are followed up on properly.

Skills & Tools

What I Work With

The platforms I design, build and automate with.

Automation

Workflow platforms

  • Make
  • Zapier
  • n8n

CRM & Marketing

Sales & engagement

  • GoHighLevel
  • HubSpot
  • AActiveCampaign

Project Management

Team collaboration

  • Notion
  • Asana
  • Monday.com

Web & CMS

Sites and landing pages

  • WordPress
  • Squarespace
  • Wix

Design

Brand & visuals

  • Figma
  • Photoshop
  • Illustrator

AI & Development

Build and ship

  • Claude Code
  • </>HTML / CSS / JS
  • Higgsfield
  • Lovable

Video Editing

Cut and post

  • CcCapCut
  • Premiere Pro
  • After Effects
  • DaVinci Resolve
A short intro — who I am and how I work.

/ method

Design meets automation

  1. 01

    Strategy before automation

    I map the customer journey before the first screen gets designed.

  2. 02

    Design and logic ship as one system

    The page and the automation behind it get built together, not bolted on after.

  3. 03

    Nothing goes live untested

    Every trigger, tag and timing gets checked before launch.

Selected work

GoHighLevel & Automation

Websites & Landing Pages

/ experience

Employment history

  1. GHL Expert (Migration, Systems Implementation + Team Training) | Life Mediation

    April 2026 – May 2026

    Migrated a family mediation and support business off Kartra entirely, rebuilding their backend in GoHighLevel instead of just copying it across — giving them a system built for how they actually work, not a patched-together port. The result was a full client journey that ran on its own: leads captured, booked, onboarded, and followed up automatically, with reminders and internal notifications handled without manual tracking.

    Beyond the build, I trained their internal team through Loom walkthroughs and simple SOPs until they could run pipelines and automations independently — so the system didn't depend on me to keep working. I stayed on for post-implementation support to refine things as they used it in practice.

  2. GoHighLevel Expert – Multi-Channel Automation & Integration Specialist | Zignify

    February 2026 – May 2026

    Gave a client full visibility and control over their CRM by organizing leads, opportunities, and pipelines in GoHighLevel, then connecting their communication channels — email, SMS, WhatsApp, and voice — into one automated system instead of scattered manual outreach. Integrated Ringover (VoIP) so calls and messaging ran directly through GoHighLevel, and built automated sales funnels and nurture sequences that moved leads through the pipeline without manual follow-up. Set up dashboards so the team could track leads and pipeline performance at a glance, and trained them to run the system confidently on their own.

  3. Sales Operation Manager | Rain Maker

    November 2025 – July 2026

    I fixed a lead follow-up bottleneck for a client by rebuilding their automation — adding proper lead routing and timely reminders — which increased their bookings by 30%. For a 7-figure-a-month coaching business, I built their CRM, pipelines, and appointment setter systems from the ground up, giving their 12-person setter team a structure that could actually keep up with their lead volume. I also consolidated a client's scattered communication — email, SMS, WhatsApp, and voice — into one automated system with VoIP integration, so their team could manage lead campaigns across multiple accounts without switching between tools.

  4. CRM Expert | Course Creator

    November 2023 – December 2023

    Managed the full GoHighLevel CRM for a course creator, building their sales funnel, lead tagging, pipeline routing, and the automations connecting each stage — so students and leads moved through the system automatically instead of being manually tracked and followed up.

  5. Go High Level / Media Buyer For Aesthetic Clinic | Aesthetic Influence

    April 2023 – August 2025

    Helped an agency client manage GoHighLevel across multiple accounts by building their full funnel and automation workflow — from lead capture through booking appointments and follow-up sequences, so no lead was left unmanaged across their client base. The systems performed well enough that I was later trusted to manage their ad campaigns too, handling $10K–$20K/day in ad spend across their accounts.

/ recent projects

Recent Projects

  • Go High Level Expert: Migration system implementation + team training

    5.0 | Apr 7, 2026 – May 25, 2026

    “Chris is great to communicate and work with and he delivered great work. I highly recommend working with him.”

    Endorsed by client

    Clear Communicator
  • GoHighLevel Expert Needed – Multi-Channel Automation & Integration Specialist

    4.0 | Mar 2, 2026 – Apr 20, 2026

  • Advanced GHL Automation Specialist for Restaurants & Service Businesses

    4.0 | Mar 9, 2026 – Mar 13, 2026

  • Advanced GHL Automation Specialist for Restaurants & Service Businesses

    4.5 of 2 reviews | Feb 9, 2026 – Mar 9, 2026

Skills

  • HighLevel
  • Automation
  • Marketing Automation
  • CRM Software
  • CRM Automation
  • Technical Support
  • Lead Generation
  • Lead Management Automation
  • Advertising Automation
  • Web Development
  • Virtual Assistance
  • Zapier
  • Email Automation
  • CRM Development
  • Marketing Strategy
  • Social Media Marketing
  • Facebook
  • Marketing Operations & Workflow
  • B2B Marketing
  • Automated Workflow
  • Clear Communicator

/ about

Beyond design

01Marathoner

Not an elite, I just really like running. Sometimes I join marathons for fun, and even if I'm slow, finishing the race always makes me happy. It's my way to keep my body active.

Chris running

02Photographer

I carry a camera most places I go. Nothing serious… just views, people and something interesting.

Chris with a camera

03Backpacker

I like traveling and figuring things out as I go, from getting lost in new streets to eating whatever the locals recommend. Every trip reminds me how big the world is outside my work desk.

Chris backpacking

/ setup

Work Station

GoHighLevel Lead Gen & Follow-Up System — 30% Increase in Bookings

My role. Go High Level and Automation Expert

Project description. Built a complete lead-to-booking system in GoHighLevel for a client, connecting Facebook and Instagram lead generation directly into an automated follow-up and conversion process.

The client saw a 30% increase in bookings after the automated follow-up system went live.

Tools used: GoHighLevel, Zapier, Calendly, Facebook/Instagram Lead Ads

Skills and deliverables

  • CRM Automation
  • Sales Funnel Builder
  • Technical Support
  • HighLevel
  • Marketing Automation

Automation & CRM Specialist

My role. Automation & CRM Specialist

Project description. Hands-on automation expert with Zapier and GoHighLevel inside out. build systems in the sales process that actually work, fix things that break, and optimize marketing and sales automations.

Skills and deliverables

  • CRM Automation
  • Marketing Automation
  • Lead Generation
  • Automation
  • Zapier

Go High Level Workflow Automation

My role. Go High Level / Tech Support / Ai automation

Project description. Create a workflow automation that leads will be removed in the workflow if they booked an appointment, leads name will be populated in Microsoft excel and team will receive notification

Skills and deliverables

  • HighLevel
  • Marketing Automation
  • Build Automation
  • Business Process Automation
  • CRM Automation

Published on Jan 18, 2026

Meta Ads Lead Generation

My role. GHL and Meta Ads Expert

Project description. Helped clients generate more qualified leads by improving their Meta Ads strategy, audience targeting, and budget allocation. I also streamlined their lead flow by connecting lead generation with CRM systems, pipelines, and automated follow-ups.

This helped clients respond to leads faster, reduce manual work, keep their leads organized, and create a smoother process from the first inquiry to a booked appointment or sale.

Skills and deliverables

  • Facebook Ads Manager
  • HighLevel
  • Lead Generation
  • CRM Automation
  • Sales Funnel

Campaign results (PDF)

Magician Corporate Booking Website

My role. Web Designer & Developer — I handled the full build from concept to launch: visual design, front-end development, copywriting support, lead-capture automation, and deployment.

Project description. A corporate booking website for Kent Axell, a Las Vegas psychological illusionist and thought reader. The goal was to position Kent as a premium entertainment choice for corporate events, trade shows, casinos, and private celebrations, and to turn visitors into booking inquiries. I designed a bold, dark theatrical look with gold accents that reflects the feel of his live show. The site includes a high-impact hero section, event-type highlights, a showreel feature, and clear “Check Availability” calls to action throughout. Behind the scenes, the booking form sends leads directly into GoHighLevel through a custom Netlify function. It captures event date, type, and details so every inquiry arrives ready for follow-up. The site was built with Claude Code, deployed on Netlify via GitHub, and includes full privacy policy and terms & conditions pages for a complete, professional launch at kentaxell.com.

Skills and deliverables

  • Web Design
  • Web Development
  • UI/UX Design
  • Landing Page Design
  • Responsive Design
  • Conversion Optimization
  • Copywriting
  • GoHighLevel
  • CRM Integration
  • Lead Capture
  • Form Automation
  • Netlify
  • Serverless Functions
  • GitHub
  • DNS Configuration
  • Claude Code
  • AI-Assisted Development

Home Hero Maintenance

My role. I developed and maintained the company website, including page builds, layout updates, content changes, and ongoing improvements to keep the site current, fast, and working well on mobile.

Project description. A service-business website for Home Hero Maintenance, a home maintenance and repair company. The goal was to give homeowners a clear, trustworthy place to learn about the services offered and request help quickly. I built a clean, easy-to-navigate layout with service pages, trust elements like reviews and guarantees, and clear calls to action to call or request a quote on every page. Over three years I kept the site updated as the business grew, adding new services, improving mobile usability, and refining pages to generate more inquiries.

Skills and deliverables

  • Page Building
  • Website Maintenance
  • Responsive Design
  • Mobile Optimization
  • Service Business Websites
  • Local Business Websites
  • Conversion Optimization
  • Lead Generation
  • Content Management

Roofing Lead Generation Landing Page

Project description. Designed and built a roofing lead generation landing page aimed at attracting qualified homeowner inquiries.

Created a clean, conversion-focused layout with strong calls to action and strategically placed forms.

Focused on improving lead capture by making the inquiry process simple and user-friendly.

Skills and deliverables

  • Landing Page
  • Automation

Fitness Funnel

Project description. Built a webinar funnel for a fitness coach to drive registrations for an online training event.

Focused on landing page design, lead capture, and creating a simple, high-converting registration experience.

Skills and deliverables

  • Landing Page Design
  • Automation
  • Automated Workflow